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    Books about Press Releases and Publicity

Here are some books about Press Releases and Publicity:

From Amazon.com

Here are some books from Amazon:

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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

By Cliff Lerner

Clifford Ventures Corporation
Paperback (314 pages)

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
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Product Description:
#1 BEST-SELLER in 7 Startup, Marketing & Entrepreneurship Categories

Explosive Growth is a Business Book like no other.
 This compelling and inspiring narrative gives entrepreneurs and startups a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, revealing genius growth tactics and numerous case-studies to help your startup achieve explosive growth.

Explosive Growth offers a rare behind the scenes play-by-play look inside a fast-growing startup that created the first online dating app, as it experiences the highest highs and lowest lows.


Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also more broadly appeal to readers looking to learn about startup life and entrepreneurship.   


Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

Explosive Growth
 will make you much smarter as it reveals the detailed growth frameworks that propelled this tiny startup to grow to 100 Million Users. 


You will learn how to:

  • IGNITE EXPLOSIVE GROWTH by creating a remarkable product
  • Identify the ONLY 3 METRICS THAT MATTER
  • Explore valuable VIRAL GROWTH strategies to grow rapidly
  • Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
  • Create a thriving culture of PASSIONATE EMPLOYEES and constant INNOVATION
Who Is This Book For?

GROWTH HACKERS, MARKETING, PRODUCT MANAGERS: Learn the VIRAL FEATURES and strategies we used to acquire 100,000 USERS PER DAY -- without spending a penny on advertising.


PUBLIC RELATIONS: Get our PR PLAYBOOK with our best media hacks.


CEOs: Create a THRIVING CULTURE of passionate employees and constant innovation. Get over 70 proven 'Explosive Growth Tips' in marketing, leadership, management, and more.


FANS OF THE MOVIE 'THE SOCIAL NETWORK': This thrilling story has many parallels to 'The Social Network.' Learn the wild story behind the first Facebook Dating App and its wild ride to 100 million users.


Praise:

"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." - David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." - Payal Kadakia, Founder & Executive Chairman of ClassPass

"Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." - Entrepreneur.com by Syed Balkhi

"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." - Andrew Weinreich, Inventor of Social Networking

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

Ryan Holiday
Released: 2014-09-30
Paperback (176 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
Product Description:
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Trust Me, I'm Lying: Confessions of a Media Manipulator

By Ryan Holiday

imusti
Released: 2013-07-02
Paperback (352 pages)

Trust Me, I m Lying: Confessions of a Media Manipulator
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  • Portfolio
Product Description:
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
 
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
 
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
 
As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

An Overview of The Public Relations Function, Second Edition

By Shannon A. Bowen & Thomas R. Martin

Business Expert Press
Paperback (198 pages)

An Overview of The Public Relations Function, Second Edition
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This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.

It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

How to Wash a Chicken: Mastering the Business Presentation

By Tim Calkins

Page Two
Released: 2018-09-25
Hardcover (256 pages)

How to Wash a Chicken: Mastering the Business Presentation
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“Clear, practical, thorough and right on the mark. It’s a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone’s bookshelf.”
Jim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc.

How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success.

All too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date.

With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

Public Relations: Strategies and Tactics (11th Edition)

By Dennis L. Wilcox & Bryan H. Reber

Pearson
Hardcover (624 pages)

Public Relations: Strategies and Tactics (11th Edition)
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
 

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.


 

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

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Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

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Pitch Perfect: How to Say It Right the First Time, Every Time

By Bill McGowan

HARPER BUSINESS
Released: 2016-09-13
Paperback (288 pages)

Pitch Perfect: How to Say It Right the First Time, Every Time
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  • HARPER BUSINESS
Product Description:

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.

Como ganar amigos e influir sobre las personas (Spanish Edition)

By Dale Carnegie

CreateSpace Independent Publishing Platform
Paperback (196 pages)

Como ganar amigos e influir sobre las personas (Spanish Edition)
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Cómo ganar amigos e influir sobre las personas es uno de los primeros "best-sellers" de autoayuda publicados. El único propósito de este libro es ayudar al lector a que descubra, desarrolle y aproveche esos poderes latentes que no emplea. OCHO OBJETIVOS QUE ESTE LIBRO LE AYUDARÁ A LOGRAR 1. Salir de una rutina mental, concebir nuevas ideas, adquirir nuevas visiones, descubrir nuevas ambiciones. 2. Hacer amigos rápida y fácilmente. 3. Aumentar su popularidad. 4. Lograr que los demás piensen como usted. 5. Aumentar su influencia, su prestigio, su habilidad de lograr que las tareas se realicen. 6. Proceder ante las quejas, evitar discusiones, preservar sus relaciones humanas afables y agradables. 7. Convertirse en un mejor orador, un conversador más jovial. 8. Despertar entusiasmo entre sus asociados. Este libro ha logrado todas esas cosas para más de quince millones de lectores en treinta y seis idiomas.

The Practice of Public Relations (13th Edition)

By Fraser P. Seitel

Pearson
Paperback (464 pages)

The Practice of Public Relations (13th Edition)
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Product Description:

For courses in public relations.

 

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

 

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.


 
 

 
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