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    Books about Press Releases and Publicity

Here are some books about Press Releases and Publicity:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Trust Me, I'm Lying: Confessions of a Media Manipulator

By Ryan Holiday

imusti
Released: 2013-07-02
Paperback (352 pages)

Trust Me, I m Lying: Confessions of a Media Manipulator
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  • Portfolio
Product Description:
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
 
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
 
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
 
As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Speak With No Fear: Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter

By Mike Acker

Advance, Coaching & Consulting
Paperback (181 pages)

Speak With No Fear: Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter
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Product Description:

When you think of public speaking, do you get nervous, anxious, or even sweaty? 

Would you prefer never to give a presentation? 

Do you want to gain confidence in your communication and beyond?

This book can help you. You don’t have to be afraid any longer. You don’t have to let communication anxiety keep you from your goals. While my upcoming book will give advanced strategies to master the game of speaking, this book allows you to get in the game and get started.

Through this book you will learn 7 strategies you can begin today. These strategies will give you a new perspective, they will prepare you, and they will give you actions to practice. As you implement these strategies, your fear will begin to fade. 

It can easily seem like everyone is a gifted speaker when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in the costly comparison trap. Instead, take action to improve your ability and to overcome your fear.

If you struggle in speaking, then first realize that you are not alone. Public Speaking is the #1 fear in America. You are not alone.

Millions of people are terrified at the prospect of going up on stage and addressing a crowd even more than they’re afraid of death. Moreover, it’s an unavoidable experience  if you want to succeed in this world.  Maybe it’s a business presentation for your career path, a speech in school, or a toast at your best friend’s wedding. Fear of speaking grips you. However, it doesn’t have to. Not anymore. 

Full of relatable anecdotes, executable tips, and plenty of laugh-out-loud moments, this book promises to teach you 7 proven strategies to help you find your inner presenter. Don’t wait any longer. Today is the day you take charge of your anxiety, calm your nerves, and – most importantly – speak with no fear.


Some encouragement from author and communications coach, Mike Acker:


Where you are is not where you have to be.

This sentence is included in my introduction. Do you believe it? Do you believe in yourself? At least some part of you does. Otherwise, you wouldn’t be here! Let’s build on this belief. Take a moment and whisper the immortal words from the classic story, The Little Engine That Could, “I think I can. I think I can. I think I can.”

Are you struggling? Do you find yourself dwelling on negative thoughts? “It’s not going to work for me.” “I’m just not a good speaker.” “I’m an introvert. I just can’t.” “I’ve tried in the past, and it didn’t work.”

If you are struggling to believe, will you begin to suspend disbelief? 

I encourage you to read this book as a believer, not as a skeptic. Education will often teach you to think critically. Keep that mindset for work and academics. When it comes to improving your communication, you need to read this receptively. Trade in any negativity for positivity. Think well of yourself. Believe in yourself. Then invest in yourself by applying this book.

Act on these strategies and set yourself up for success in speaking, in your career, and in your life:

THE SEVEN STRATEGIES 
1.    Uncover & Clean the Wound
2.    Imagine the Worst
3.    You Be You 
4.    Speak to One
5.    It’s Not About You
6.    Channel The Power
7.    Be in the Moment


Como ganar amigos e influir sobre las personas (Spanish Edition)

By Dale Carnegie

CreateSpace Independent Publishing Platform
Paperback (196 pages)

Como ganar amigos e influir sobre las personas (Spanish Edition)
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Cómo ganar amigos e influir sobre las personas es uno de los primeros "best-sellers" de autoayuda publicados. El único propósito de este libro es ayudar al lector a que descubra, desarrolle y aproveche esos poderes latentes que no emplea. OCHO OBJETIVOS QUE ESTE LIBRO LE AYUDARÁ A LOGRAR 1. Salir de una rutina mental, concebir nuevas ideas, adquirir nuevas visiones, descubrir nuevas ambiciones. 2. Hacer amigos rápida y fácilmente. 3. Aumentar su popularidad. 4. Lograr que los demás piensen como usted. 5. Aumentar su influencia, su prestigio, su habilidad de lograr que las tareas se realicen. 6. Proceder ante las quejas, evitar discusiones, preservar sus relaciones humanas afables y agradables. 7. Convertirse en un mejor orador, un conversador más jovial. 8. Despertar entusiasmo entre sus asociados. Este libro ha logrado todas esas cosas para más de quince millones de lectores en treinta y seis idiomas.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

By Cliff Lerner

Clifford Ventures Corporation
Paperback (314 pages)

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
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Product Description:
#1 BEST-SELLER in 7 Startup, Marketing & Entrepreneurship Categories

Explosive Growth is a Business Book like no other.
 This compelling and inspiring narrative gives entrepreneurs and startups a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, revealing genius growth tactics and numerous case-studies to help your startup grow massively.

Explosive Growth offers a rare behind the scenes play-by-play look inside a fast-growing startup that created the first online dating app, as it experiences the highest highs and lowest lows.


Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also more broadly appeal to readers looking to learn about startup life and entrepreneurship.   


Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

Explosive Growth
 will make you much smarter as it reveals the detailed growth frameworks that propelled this tiny startup to grow to 100 Million Users. 


You will learn how to:

  • IGNITE EXPLOSIVE GROWTH by creating a remarkable product
  • Identify the ONLY 3 METRICS THAT MATTER
  • Explore valuable VIRAL GROWTH strategies to grow rapidly
  • Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
  • Create a thriving culture of PASSIONATE EMPLOYEES and constant INNOVATION
Who Is This Book For?

GROWTH HACKERS, MARKETING, PRODUCT MANAGERS: Learn the VIRAL FEATURES and strategies we used to acquire 100,000 USERS PER DAY -- without spending a penny on advertising.


PUBLIC RELATIONS: Get our PR PLAYBOOK with our best media hacks.


CEOs: Create a THRIVING CULTURE of passionate employees and constant innovation. Get over 70 proven 'Explosive Growth Tips' in marketing, leadership, management, and more.


FANS OF THE MOVIE 'THE SOCIAL NETWORK': This thrilling story has many parallels to 'The Social Network.' Learn the wild story behind the first Facebook Dating App and its wild ride to 100 million users.


Praise:

"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." - David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." - Payal Kadakia, Founder & Executive Chairman of ClassPass

"Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." - Entrepreneur.com by Syed Balkhi

"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." - Andrew Weinreich, Inventor of Social Networking

Living Religions (9th Edition)

By Mary Pat Fisher

Pearson
Paperback (576 pages)

Living Religions (9th Edition)
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Product Description:

Modern religions in today’s changing world

 

Living Religions emphasizes the personal consciousness of believers and their own accounts of their religion and relevance in the present day. Mary Pat Fisher considers how the contemporary beliefs and practices of each of these traditions has evolved, and explores the changing nature of each religion. The ninth edition focuses on cultural customs, popular spiritual practices, mixtures of religions, and varieties of religions ways.  Expanded coverage of women, including women’s voices and contributions, is woven into the discussion of each religion.

 

Living Religions provides a sympathetic approach to the historical teachings of traditional faiths, indigenous religions, and new religious movements. The text follows a clear and straightforward account of the development, doctrines, and practices of the major faiths followed today.

 

 

MyReligionLab is an integral part of the Fisher program. Key learning applications include MyReligionLibrary, Closer Look tours, and a personalized study plan.  

 

A better teaching and learning experience

The teaching and learning experience with this program helps to:

  • Personalize Learning —  MyReligionLab is an online homework, tutorial, and assessment program. It helps students prepare for class and helps instructors gauge individual and class performance.
  • Improve Critical Thinking — Review questions throughout the text encourage readers to think critically about religion.
  • Engage Students — Diverse stories and cultural images bring religion to life.
  • Support Instructors — The most comprehensive set of instructional materials available, instructor resources reinforce and enliven the study of world religions.

 

NOTE: MyReligionLab does not come automatically packaged with this text. To purchase the text with MyReligionLab, order the package ISBN:

 

0205956599 / 9780205956593 Living Religions Plus NEW MyReligionLab with Pearson eText --Access Card Package

Package consists of:

0205871429 / 9780205871421 NEW MyReligionLab with Pearson eText -- Valupack Access Card

0205956408 / 9780205956401 Living Religions

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

Ryan Holiday
Released: 2014-09-30
Paperback (176 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
Product Description:
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Cutlip and Center's Effective Public Relations (11th Edition)

By Glen M. Broom

Brand: Prentice Hall
Paperback (456 pages)

Cutlip and Center s Effective Public Relations (11th Edition)
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Product Description:
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Pitch Perfect: How to Say It Right the First Time, Every Time

By Bill McGowan

HARPER BUSINESS
Released: 2016-09-13
Paperback (288 pages)

Pitch Perfect: How to Say It Right the First Time, Every Time
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  • HARPER BUSINESS
Product Description:

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.

Notary Records Journal: Official Notary Journal| Public Notary Records Book|Notarial acts records events Log|Notary Template| Notary Receipt Book - Paperback

By Jason Soft

CreateSpace Independent Publishing Platform
Paperback (102 pages)

Notary Records Journal: Official Notary Journal| Public Notary Records Book|Notarial acts records events Log|Notary Template| Notary Receipt Book - Paperback
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Product Description:

Comprehensive Blank Notary Log for detailed recording of notarial acts

Product Information:

  • Name

  • Address

  • Date Notarized

  • Time

  • Fee Charged

  • Phone Number

  • Email

  • Travel Fee

  • Service Performed

  • Type and Date of Document

  • Type of Identification

  • Identification Number, Date Issued, Expiration date and Issuer

  • Witness Name and Address

  • Phone Number and Email

  • Signer’s Sign

  • Witness Sign

  • Space for Right Thumb Print

  • Note/ Comment Section

  • 8x10in Enough space for writing

Get Your Copy Today!


 
 

 

 
   
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